Tuesday, 9 November 2010

Adessi 10:10 - Do you reuse your plastic bags?

Reusing plastic bags is one of the simplest ways to be 'greener' and now most supermarkets will make you ask for their normal disposable bags and encourage you to buy a 'bag for life'.

From http://www.packagingnews.co.uk
Now Sainsburys has gone one step further to illustrate how plastic bags can be reused with a marketing campaign led by a dress made completely out of recycled Sainsburys bags. The flamenco style dress designed by Adnan Bayyat is part of a campaign to encourage shoppers to reuse bags during the busy holiday season.

As well as the dress, Sainsburys have been offering free 'bags for life' and giving away double nectar points for those who reuse bags.Would these incentives encourage you to reuse bags if you don't already? Do you find it difficult to remember your bags like I do?

I think this is a great idea, and it's definitely encouraged people to talk about the use of plastic bags. Even though I'll admit I often forget to take recycled bags with me to the supermarket I completely agree that you should pay for them (like in WHSmiths) or have to ask for them (like in Asda), they should not just be there waiting to be used.

What do you think?


No comments:

Post a Comment