Monday, 2 August 2010

Adessi 10:10 - What it's all about

Adessi has signed up to the 10:10 campaign, which is a simple idea to encourage people, as individuals, families or businesses, to cut their carbon emissions by 10% in one year. As a company we are determined to save energy and help the environment.

We’re professionals, and we’ve done our research: the world is already locked into a temperature rise of about 1.5 degrees. This may not sound like a lot, but if the world gets only 1 degree warmer:
  • Rice yield drops by 10%
  • No fresh water for one third of the world and
  • Places like the Maldives will disappear under the sea.

    The results of our actions just keep getting worse which is where the 10:10 campaign comes in. Climate change is happening, and it will affect all of us whether it is directly or indirectly, but there is still time to change and improve things! The 10:10 campaign focuses on small actions that can make a big difference, here at Adessi we’ll be making sure we turn off our plugs, turn lights off when they’re not needed and only print when we really need to.

    We are aiming to cut our carbon footprint by 10% across four key areas:
    • Grid electricity
    • Fossil fuel use
    • Vehicle fuel use
    • Air travel
    By combining these factors our carbon footprint works out at 36,786kg which is equivalent to eight fully grown Asian elephants!

    Adessi is a very successful PR, marketing, design, events and advertising agency and we want to encourage others to join us in our 10:10 campaign. If we can encourage others to cut their emissions by 10% this year, we’ll be starting to make a real difference. This blog will be following our progress over the next 12 months, and we hope you will join us!

    No comments:

    Post a Comment